Our Story

Lulu & Lucia are two best friends who both love fashion and decided to build a business together. Lulu & Lucia both worked for a few years in different parts of the business at some of the best fashion companies in Europe. In 2019 on a normal Summer afternoon, Lulu & Lucia were walking in a park in London and a moment hit that both of them knew that this idea deserved a chance. When two people are really strong with execution, the dream gets real and big.

Our goal is to build more than just a jewellery brand. We want to inspire a community of people to celebrate and empower each other, express and honour the individuality and diversity.

We really love building great products and taking our vision to build a scalable product from it.